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Poole College of Management 
NC State Executive Education

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Jun 16, 2020

The New Normal: How Nonprofits Should Update Their Operations to Account for COVID-19

This checklist outlines what nonprofits need to do to adapt to the pandemic and financial crisis. 
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Jun 15, 2020

When Board Members Get Involved, Corporate Tax Burden Goes Down

Study finds corporate tax-planning practices improve when a company’s board takes an interest. 
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Jun 1, 2020

Need to Know: In an Economy Ravaged By COVID-19, B Corps Open a Door for Change

Jessica Yinka Thomas, director of the Business Sustainability Collaborative (BSC) and president of B Academics, explains how B Corps are better positioned to withstand economic downturns. 

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking. 

May 22, 2020

Need to Know: Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z. 

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity. 

May 19, 2020

Summer Research Spotlight: Bill Rand

Bill Rand was recently awarded a $103,004 grant from the Lab for Analytic Science (LAS) to continue his work on state-sponsored influence campaigns using social media data. 

May 14, 2020

Alumna Raven Solomon’s Experiences in Poole College Inspire Leadership Across Generations

Poole Alumna Raven Solomon credits her time at NC State and Poole College as instrumental in her work to inspire leadership across generations. 

Apr 24, 2020

Additional Funding Provided for Small Business and Non-Profit Loans Under the Paycheck Protection Program

Poole College of Management’s Bonnie Hancock, professor of practice and executive director of the enterprise risk management initiative, gives an update regarding the popular Paycheck Protection Program (PPP).  

Apr 15, 2020

Need to Know: The 1, 2, 3s of Implementing Strategic Initiatives

Chris Hitch, adjunct lecturer in management, innovation and entrepreneurship at Poole College of Management, explains a three-step process businesses should consider.