Associate Professor of Marketing
Department and Affiliations
Area(s) of Expertise
Analytics, Data Science, Complex Systems, Agent-Based Modeling, Machine Learning, Diffusion of Information
William Rand examines the use of computational modeling techniques, such as agent-based modeling, machine learning, network analysis, natural language processing, and geographic information systems, to help understand and analyze complex systems, such as the diffusion of information, organizational learning, and economic markets. He also works to develop methods, create pedagogy, and build frameworks to allow researchers and practitioners to use analytics and data-intensive methods in their own work. He has received funding for his research from the NSF, DARPA, ARL, Google, WPP, and the Marketing Science Institute. His work has been published in JM, JMR, IJRM, Management Science, and JOM. He received his doctorate in Computer Science from the University of Michigan in 2005 and prior to coming to NCSU was at the University of Maryland for eight years.