Product Management

The NC State Executive Education Product Management offerings help clients improve their processes and skills to analyze markets, select technologies, develop products – and the processes used to produce these products – from a strong interdisciplinary perspective. This 6-step approach (below) is proven to create and manage products that are of high quality, cost-effective to manufacture, appealing in design and functionality, and valuable to consumers.

Past Clients: Pentair, Pitney Bowes

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Our Product Management programs focus on our 6-step approach to effective product management:

Graphic: 6-step approach to effective product management

Overview of Key Topics

The entire 6-step approach or individual pieces can be applied to different business challenges facing clients today. Some of our past sessions targeted organizational improvement in:

Business Process Analysis & Design

Business processes cut across traditional functional and organizational boundaries to create value and satisfy customer needs. Sessions develop a process-centric view of the organization and provide participants with knowledge and skills in business process management. Participants are exposed to various popular techniques for mapping the interdependence between process design and information technology decisions.

Service Management

Sessions introduce participants to ‘themes’ that carry throughout the entire Service Innovation specialization e.g. developing service strategies and value proposition; building customer loyalty; service design and blueprinting, balancing demand and capacity; and managing service employees. Participants learn about the service economy and ‘end-to-end’ service management, including service performance metrics.

Developing Breakthrough Products from Emerging Technology

Revenue growth through the development of breakthrough products remains high on the corporate agenda; and emerging technology is viewed as a key source of these breakthrough products. The NCSU process for developing new products in this area is derived from advanced entrepreneurial processes for high growth, new venture creation and was developed with funding from the National Science Foundation.

Product and Brand Management

Sessions focus on creating and managing product and brand portfolios for long-term profitability. Participants learn and apply implementation frameworks for managing mature products for profitability, transferring existing competencies to new products, exploiting evolving market opportunities, and strategic management of a product portfolio.

Integrated Product Development (IPD)

IPD is a multidisciplinary process that crosses traditional functional boundaries. Participants apply the techniques to current methods in ideation, marketing, manufacturing planning, product costing, and industrial.