The NC State Executive Education Product Management offerings help clients improve their processes and skills to analyze markets, select technologies, develop products – and the processes used to produce these products – from a strong interdisciplinary perspective. This 6-step approach (below) is proven to create and manage products that are of high quality, cost-effective to manufacture, appealing in design and functionality, and valuable to consumers.
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Our Product Management programs focus on our 6-step approach to effective product management:
Graphic: 6-step approach to effective product management
Business Process Analysis & Design
Business processes cut across traditional functional and organizational boundaries to create value and satisfy customer needs. Sessions develop a process-centric view of the organization and provide participants with knowledge and skills in business process management. Participants are exposed to various popular techniques for mapping the interdependence between process design and information technology decisions.
Sessions introduce participants to ‘themes’ that carry throughout the entire Service Innovation specialization e.g. developing service strategies and value proposition; building customer loyalty; service design and blueprinting, balancing demand and capacity; and managing service employees. Participants learn about the service economy and ‘end-to-end’ service management, including service performance metrics.
Developing Breakthrough Products from Emerging Technology
Revenue growth through the development of breakthrough products remains high on the corporate agenda; and emerging technology is viewed as a key source of these breakthrough products. The NCSU process for developing new products in this area is derived from advanced entrepreneurial processes for high growth, new venture creation and was developed with funding from the National Science Foundation.
Product and Brand Management
Sessions focus on creating and managing product and brand portfolios for long-term profitability. Participants learn and apply implementation frameworks for managing mature products for profitability, transferring existing competencies to new products, exploiting evolving market opportunities, and strategic management of a product portfolio.
Integrated Product Development (IPD)
IPD is a multidisciplinary process that crosses traditional functional boundaries. Participants apply the techniques to current methods in ideation, marketing, manufacturing planning, product costing, and industrial.
Product Management Case Study
Pitney Bowes partnered with NC State’s innovation experts (CIMS) to re-design the organization’s business model and develop an improved, multi-tiered product development process.
Pitney Bowes has more than 1.5 million clients in approximately 100 countries around the world that rely on their products, solutions and services. Traditionally a leading provider of mailing services for organizations, Pitney Bowes has felt pressure in recent years from the significant increase in the use of electronic mail (and other tools) in replacement of traditional mailing services...