All Stories

Jul 27, 2020

Risks Can Be Leveraged as Opportunities in the Post-COVID ‘New Normal’

Mark Beasley, director of the Enterprise Risk Management (ERM) Initiative and KPMG professor of accounting, and Frank Buckless, Stephen P. Zelnak Jr. Dean of Poole College, hosted the inaugural Virtual...

Jul 17, 2020

Lisa Chang Gives Entrepreneurs Expert Advice on Nailing a Virtual Pitch

Poole College's Lisa Chang weighs in on how entrepreneurs can achieve success before, during and after a virtual pitch.

Jun 25, 2020

Roger Mayer Weighs in on Diversity at NC Tech Summit

Triangle leaders, including Roger Mayer, professor of leadership at Poole College, met at the virtual North Carolina Technology Association’s Diversity + Inclusion Summit to discuss the benefits of companies embracing, not tokenizing, diversity initiatives.

Jun 25, 2020

New Digital Badges from Executive Education Help Alumni Showcase New Skills

NC State Executive Education has issued 915 verifiable, digital badges to graduates of various programs including Business Essentials and Women in Technical Leadership.

Jun 16, 2020

The New Normal: How Nonprofits Should Update Their Operations to Account for COVID-19

This checklist outlines what nonprofits need to do to adapt to the pandemic and financial crisis.

Jun 15, 2020

When Board Members Get Involved, Corporate Tax Burden Goes Down

Study finds corporate tax-planning practices improve when a company’s board takes an interest.

Jun 1, 2020

Need to Know: In an Economy Ravaged By COVID-19, B Corps Open a Door for Change

Jessica Yinka Thomas, director of the Business Sustainability Collaborative (BSC) and president of B Academics, explains how B Corps are better positioned to withstand economic downturns.

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking.

May 22, 2020

Need to Know: Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.