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Jun 1, 2020

Need to Know: In an Economy Ravaged By COVID-19, B Corps Open a Door for Change

Jessica Yinka Thomas, director of the Business Sustainability Collaborative (BSC) and president of B Academics, explains how B Corps are better positioned to withstand economic downturns.

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking.

May 22, 2020

Need to Know: Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.

May 14, 2020

Alumna Raven Solomon’s Experiences in Poole College Inspire Leadership Across Generations

Poole Alumna Raven Solomon credits her time at NC State and Poole College as instrumental in her work to inspire leadership across generations.

Apr 15, 2020

Need to Know: The 1, 2, 3s of Implementing Strategic Initiatives

Chris Hitch, adjunct lecturer in management, innovation and entrepreneurship at Poole College of Management, explains a three-step process businesses should consider.

Apr 15, 2020

Need to Know: Realigning Resources to Help Your Business Survive COVID-19

According to Chris Hitch, adjunct lecturer in management, innovation and entrepreneurship at Poole College of Management, business leaders need to examine their resources and make adjustments in order to come out strong on the other side of COVID-19.

Apr 8, 2020

Need to Know: Data Analytics in a Time of Crisis

Donnie Hale, a lecturer in Poole College of Management’s department of business management, shares the critical role analytics has played in this pandemic – and will play in the coming months.

Mar 30, 2020

Need to Know: Leading Through a Crisis

Poole College’s Dr. Roger C. Mayer explains how business leaders can not only survive a crisis – but become stronger on the other side.