May 22, 2020
Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.
Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.
May 19, 2020
Bill Rand was recently awarded a $103,004 grant from the Lab for Analytic Science (LAS) to continue his work on state-sponsored influence campaigns using social media data.
May 14, 2020
Poole Alumna Raven Solomon credits her time at NC State and Poole College as instrumental in her work to inspire leadership across generations.
May 1, 2020
A common approach to assessing someone’s trustworthiness is based on three factors: ability, benevolence and integrity. However, what if we have been looking at trust’s factors backwards?